Fractional Marketing Director
Senior marketing leadership, without the overhead of a full-time hire.
Working alongside founders and leadership teams as a strategic partner - providing clarity, focus and accountability across brand, marketing and growth. This is experienced, hands-on leadership that embeds itself within your business.
This way of working typically includes:
- Brand positioning, messaging and proposition refinement
- Creative direction across all marketing activity
- Founder and team marketing coaching
- Oversight of execution across campaigns, channels and partners
- Regular strategic reviews, prioritisation and performance insight
- Ongoing strategic direction aligned to business goals
Workshops are used where valuable to align teams, clarify direction and unlock insight.
Best for: growing businesses that need senior marketing leadership, clear direction and consistent momentum.
Strategic Projects & Brand Foundations
When clarity is the priority.
These focused, high-impact projects are designed to help you step back, cut through the noise and define a strong marketing foundation before moving into execution. We establish who you are, what you stand for and how you show up - creating alignment across brand, messaging and direction.
Projects may include:
- Brand clarity and positioning
- Vision, mission, values and core brand pillars
- Audience definition and positioning
- Messaging frameworks and tone of voice
- Visual direction and UX/UI briefing
- A clear 90-day strategic action plan
Workshops and collaborative sessions are used to surface insight, align stakeholders and build confidence in the direction.
Best for: businesses at a turning point - launching, rebranding, refocusing or preparing for growth.
Campaign & Activation Support
Turning strategy into aligned, effective action.
For businesses ready to move beyond planning and into delivery, this model combines strategic oversight from Red Jasper with hands-on execution support from trusted specialists. This ensures marketing activity is consistent, purposeful and focused on results, without diluting strategic direction.
This may include:
- Campaign planning and go-to-market support
- Oversight of content, digital and paid activity
- Creative and brand consistency across all outputs
- Direction and coordination of delivery partners
- Performance monitoring and optimisation
- Ongoing refinement aligned to business goals
Execution is supported, not fragmented, with Red Jasper remaining your strategic lead throughout.
Best for: businesses ready to activate, scale and build momentum with the right structure and support in place.