Clients Include

The Challenge

PIN had a strong product but lacked a clearly defined brand and marketing structure to support scale. Messaging was inconsistent, market positioning needed sharpening, and marketing activity wasn’t yet fully aligned with sales objectives or long-term growth ambitions.

The Approach

We rebuilt PIN’s marketing foundations from the ground up - clarifying brand purpose, values and positioning, and establishing robust brand guidelines. A digital marketing manager was recruited to deliver day-to-day activity, while I provided strategic oversight. Targeted campaigns were developed to engage PIN’s top 50 prospect accounts, supported by a redesigned website, refined email strategy, and customer testimonial video to build trust and authority.

What Changed

PIN now has a cohesive, credible brand presence aligned to its sector and growth goals. Marketing activity supports sales more effectively, generating warmer, more relevant leads. Brand visibility, engagement and authority within the waste and recycling industry have strengthened, creating momentum for sustained, scalable growth.

Paul Byrne - Founder PIN IoT

When we first started working with Jules back in 2024 we were a little stuck. We had built a unique tech product for the waste industry and defined our target market but hadn't quite worked out how to build the brand or generate leads. Jules started with the basics, defining a plan then working with us to recruit, onboard, support and develop a dedicated Digital Marketing Manager. From basic foundations we have built a powerful brand proposition and a playbook to take it to market. Jules has revolutionised our approach to marketing and continues to be a vital member of our team, bringing vast experience, commitment, creative flair and a calm, structured approach. We would highly recommend her services.

The Challenge

Nexa needed to continue attracting high-calibre lawyers while strengthening engagement across its existing network. Marketing needed to clearly communicate the benefits of Nexa’s platform, support recruitment and retention, and maintain consistency across a growing range of channels and initiatives.

The Approach

I worked closely with Nexa to redevelop the brand, provide structured, purposeful marketing that aligned brand, recruitment and engagement objectives. This included strategic planning, website and content support to showcase the value of the Nexa platform. Messaging was shaped to resonate with both prospective and existing lawyers.

What Changed

Nexa’s marketing now delivers clarity, consistency and engagement across its lawyer network. Communications better reflect the strength of the platform, support recruitment efforts, and encourage participation in events, content and initiatives - reinforcing Nexa’s position as a modern, flexible law firm.

John McAuley - CMO Nexa

I worked with Jules at Red Jasper at a critical time for Nexa. Over an 18-month period she was invaluable in supporting our business in developing many elements of our Marketing strategy, including a full re-brand of our business – from our website, developing our CRM, building a communication strategy to attract new people to work with us, and everything else in-between. As well as bringing extensive Marketing experience to our relatively small management team, she offered excellent value-for-money and, perhaps most importantly, she was an absolute pleasure to work with and helped our new full-time CMO transition smoothly into Nexa when we were ready for permanent support. I’d recommend Jules and her business to anyone, and we’ll certainly keep in touch for any ad-hoc advice as Nexa grows.

The Challenge

As a CIC working with limited resources, It’sHer needed marketing support that could increase visibility, support events, and clearly communicate its mission, while remaining inclusive and accessible to a diverse audience facing different life-stage challenges.

The Approach

Working on an ad-hoc and voluntary basis, I supported It’sHer with website content redesign, marketing strategy development, and event communications. I also worked with partners to curate and deliver workshops, helping shape content and experiences that supported women across a range of personal and professional challenges. Event marketing support included promotion and on-site engagement for initiatives such as the Happy Place Festival.

What Changed

It’sHer strengthened its brand presence and clarity of message, helping it connect more effectively with its community. Events and workshops were better supported through cohesive communications, contributing to increased engagement, participation and awareness of the organisation’s mission.

Oonagh McDonell - Founder ItsHerUK

Working with Jules from Red Jasper Marketing has been a game changer for us at Itsherstory cic. Her deep understanding of the our clients, market environment and innovative ideas opened our eyes to new possibilities. Jules guidance was instrumental in shaping an exciting and unique business plan for our future. I genuinely appreciate her creativity and dedication, and we are eager to continue with the collaboration.

The Challenge

The Sanctuary is a well-established yoga and wellbeing studio with a loyal community, strong brand presence, and a distinctive market position. When the decision was made to sell the business, early sales activity generated limited interest. The challenge wasn’t the quality or viability of the business, but how the opportunity was being presented. The existing narrative lacked emotional connection and clarity around value, and there was also a need to reassure members that the heart of The Sanctuary - its community and founder - would be protected throughout the transition.

The Approach

We repositioned The Sanctuary as a rare lifestyle investment, combining commercial strength with deep community loyalty. A clear, compelling pitch deck was developed to articulate the studio’s value and its fully operational, turnkey model. Alongside this, a founder-led social and video strategy was created, allowing Natalie to communicate the sale authentically, explain the reasoning behind it, and reassure members that she would remain the face of the brand and continue teaching. This placed Natalie at the centre of the narrative as a core asset, not a departing founder.

What Changed

The sales story shifted from a passive listing to a transparent, founder-led opportunity that felt credible, human, and emotionally engaging. Members felt informed and reassured, while prospective buyers gained a clearer understanding of both the business’s value and its future potential. The Sanctuary moved from low traction to generating genuine buyer interest, with active conversations now underway to take the business into its next chapter.

Natalie Green - Founder The Sanctuary

Jules came highly recommended and was definitely the right fit for what we needed. From the first instance she delivered. We wanted a pitch deck to sell our business. Jules listened to exactly what we needed, asked all the right questions and then she delivered in no time at all. The pitch deck was extremely well put together. It was succinct, visually energetic and held everything a buyer would want to know in the first instance. It was so well done we asked Jules to help role out the business sale announcement. It was so well orchestrated, she even sent me a little script, and then Jules offered to assist with the tech side of it. There's no half measures where Jules is concerned. Every detail is considered.

We, honestly, can't recommend Jules enough. As well as professional, she was a pleasure to work with. We are in no doubt that we will work with her again and we'll definitely be recommending her!

The Challenge

Performance Focus needed clearer positioning across its diverse offerings — spanning executive coaching, leadership development and retreats, while ensuring its brand reflected credibility, depth and impact across multiple sectors including sport, business, education and healthcare.

The Approach

I led a full review of brand positioning and website content, refining tone of voice, structure and messaging to better reflect the organisation’s expertise and outcomes. This included clarifying service propositions, strengthening sector relevance, and aligning content with the needs of senior decision-makers seeking leadership and performance development.

What Changed

Performance Focus now communicates with greater confidence and clarity. Its proposition is easier to understand, more compelling to its target audiences, and better aligned with the calibre of work it delivers — supporting growth, engagement and long-term credibility.